Established in Qatar in 2019 by celebrated designer Mr. Ahmad Hassan Al Salem, Zri Jewellery is proud to be part of Al Salem Group. The brand embodies the perfect fusion of Qatari tradition and contemporary luxury. Drawing inspiration from the delicate gold threads of the Bisht garment, Zri offers handcrafted 18k and 21k gold pieces that resonate with heritage and refinement. Adorned with the finest diamonds and precious stones, each piece reflects our commitment to quality, craftsmanship, and elegance, making Zri Jewellery a symbol of sophistication in the heart of Qatar.
We are thrilled to announce the grand opening of our first store at Tawar Mall on January 17, 2024! This milestone marks a significant step in our journey, bringing the elegance and craftsmanship of Zri Jewellery, founded by esteemed Qatari designer Mr. Ahmad Hassan Al Salem, directly to you. Our new store showcases exquisite collections inspired by Qatari heritage, meticulously crafted with the finest materials.
Join us in celebrating this momentous occasion by watching our soft opening video. Experience the beauty of our luxurious pieces and the warm ambiance of our store, where tradition meets contemporary design. We invite you to explore our collections, discover unique jewelry pieces, and immerse yourself in the Zri experience.
Thank you for being a part of our journey. We look forward to welcoming you in-store!
To be the leading luxury jewelry brand in Qatar, celebrated for our exquisite craftsmanship, innovative designs, and dedication to preserving Qatari heritage, while creating timeless pieces that resonate with elegance and individuality.
Heritage and Craftsmanship: We will continue to honor our Qatari heritage by sourcing materials locally and incorporating traditional designs into our collections. Our commitment to craftsmanship ensures that each piece is a work of art, made to last a lifetime.
Innovative Design: Our design team, led by Mr. Ahmad Hassan Al Salem, will focus on creating contemporary pieces that reflect modern trends while maintaining a connection to cultural roots. Regular updates to our collections will keep our offerings fresh and exciting.
Customer Experience: We aim to provide an exceptional shopping experience both in-store and online. This includes personalized customer service, educational events, and exclusive access to new collections for our loyal customers.
Sustainable Practices: We are committed to sustainability by sourcing ethically produced materials and implementing environmentally friendly practices in our operations. Our goal is to minimize our environmental impact while upholding the highest standards of quality.
Community Engagement: We will actively engage with the local community through partnerships, sponsorships, and events that promote Qatari culture and craftsmanship. Our brand will be a beacon of pride for the community, fostering connections and support for local artisans.
At Zri Jewellery, our mission is to blend the rich traditions of Qatari culture with modern luxury, offering handcrafted jewelry that embodies sophistication and artistry. We strive to provide an exceptional customer experience, where each piece tells a story and celebrates the uniqueness of our clientele. Through our commitment to quality, creativity, and ethical practices, we aim to inspire confidence and elevate the art of fine jewelry.
“Welcome to Zri Jewellery! As the founder and designer, I am proud to share our brand, which merges Qatari heritage with luxurious craftsmanship.
Since our establishment in 2019, our mission has been to create exquisite jewelry that tells a story. Each piece is handcrafted from the finest materials, including 18k and 21k gold, and inspired by the rich traditions of our culture.
With the opening of our first store at Tawar Mall, I invite you to explore our collections and experience the dedication behind every design. Thank you for joining us on this journey as we celebrate the elegance of tradition and luxury.”
Warm regards,
Ahmad Hassan Al Salem
Founder & Designer, Zri Jewellery
Al Salem Group is a symbol of excellence in Qatar, renowned for its diverse ventures and unwavering commitment to quality. Established in 1974 by the visionary Mr. Hassan Al Salem, the group began its journey by opening the first jewelry store in Doha, laying the foundation for a legacy of trust and craftsmanship in the gold market across Qatar and the GCC region.
Today, Al Salem Group serves as the parent company to several prestigious jewelry brands, including Zari, Jawaher, Al Basri, and Lenore Jewellery, reflecting its expertise and leadership in the luxury sector. Beyond jewelry, the group has expanded its operations to include engineering works, real estate development, and a nurturing nursery for children, showcasing its versatility and dedication to community development.
Al Salem Group takes pride in its contribution to Qatar’s economic and cultural growth and strives to build a brighter future while staying true to its heritage of excellence.
Discover the elegance of bespoke gold jewelry at our luxury store in Qatar. Crafted by master artisans, our collection features timeless designs and modern sophistication. Whether it’s a dazzling necklace, an intricate ring, or a statement bracelet, each piece is designed to make you shine. Celebrate life’s precious moments with our exclusive gold jewelry.
Every jewelry item is a true work of art, reflecting the highest standards
Enduring beauty of each piece, making them cherished heirlooms.
Feel free to reach out to us. Whether you have inquiries about our stunning collections, need assistance with a purchase, or desire personalized service, our dedicated team is here to help.